01
UpdateShow the work
Publish once. Your page and feed update together, with email for people who opted in.
For software that isn’t finished yet
Keep your earliest users in the loop.
Publish updates, collect requests, show what’s planned, and close the loop when it ships—with reviews and testimonials connected to the same product history.
Free while you get started Export anytime Never auto-publishes
Update shipped38 early users notified
A reply came in“This is exactly it.”
01 / THE LOOP
Nothing falls through the cracks.
Most tools give you another tab to maintain. Shiplog connects the moments that matter, so every early user can see what happened next.
02
ListenCollect the signal
Replies, requests, votes, and comments stay attached to the product.
03
DecideMake intent visible
Promote a request to the roadmap—or decline it with an honest reason.
04
ShipClose the loop
Link the release, notify everyone who cared, and bring them back.
05
ProofEarn the story
Turn real participation into user reviews and selected testimonials.
One relationship history.Updates, requests, roadmap decisions, replies, reviews, and testimonials stay connected.
02 / EVERY STAGEUseful before launch.
Useful before launch.
Indispensable after.
Shiplog changes emphasis as your product matures without making you move your audience to a new tool.
Build with the room open
Turn progress into an ongoing conversation.
Updates keep people close. Requests and voting turn scattered feedback into decisions you can explain.
- Devlog updates
- Feature requests
- Public roadmap
shiplog.build/p/parcel
P
ParcelBuilding
Build with the room open
Turn progress into an ongoing conversation.
Devlog updates Feature requests Public roadmap
Demo product pageStage-aware by design
03 / THE NETWORKFollow one product.
Follow one product.
Discover the next.
Direct product updates come first. With a separate opt-in, one thoughtful weekly digest introduces early users to a few related products in categories they care about.
- One digest, not inbox clutter
- Followed products before discovery
- One-click follow for recognized users
shiplog
WEEK 35YOUR WEEKLY SHIPLOGThree things worth
Three things worth
opening this week.
Developer tools · chosen around what you follow
FROM PARCEL · FOLLOWING
P
Team workspaces are liveThe request 38 people voted for just shipped.
04 / EARLY-USER VALUEEarly should feel
Early should feel
worth it.
Early users give their time, patience, and feedback. Shiplog gives makers a thoughtful way to return the favor—with relevant offers, explicit consent, and no fake scarcity.
Maker-provided Separately opted in Clear terms
T
TraceboardProduct analytics · Beta
40% off your first year
Founding-user pricing for builders who help shape the beta.
Code applied automaticallyEnds Sep 14
Explore early-user offers 05 / TRUST, WITH LABELSProof you can
Proof you can
actually believe.
Good words are valuable. Honest labels make them credible. Shiplog keeps maker-selected praise separate from reviews the maker cannot rewrite.
“Parcel’s team stayed unusually close to us. The feature we asked for was in our hands two weeks later.”
“Still early, but already one of the rare tools where every release responds to something real.”
BUILT FOR THE YEAR, NOT THE DAY
We’re not building another launch machine.
01No 24-hour rankings02No auto-posting as you03No guilt streaks04No hostage exports
YOUR PRODUCT IS ALREADY A STORYGive it a place
Give it a place
to keep unfolding.
Start with a name, a tagline, and one honest update. Add the rest as your product—and your relationship with its earliest users—grows.
Start your shiplog Google or GitHub sign-in · Export your data anytime